We are an innovation firm that uses non-traditional tools to develop breakthrough new strategies, products, services, and marketing. We are experts at "bringing the consumer to life" through refined video and interviewing, and then driving solution-based innovation designed to address consumer pains and unmet needs. Clients range from small companies looking for a high-potential line-extension ideas to corporations looking to breathe life into a struggling brand or break into a new market. Backed by years of industry experience and a unique process, owner Jerry McColgin has assembled a team that has an undeniable WOW factor for clients.