Latitude is the brainchild of Bob and James Hand. The Latitude team draws from experience overseeing Australia’s largest project marketing and sales business. Latitude is a family owned boutique business that enables every principal to maintain an integral role. Our story began after many years operating a high-end development company that grew to be one of Australia’s premium brands. Latitude is a boutique operation with a personal approach that enables each and every one of the directors to maintain a ‘hands-on’ role in the business. This circumvents the need to delegate project marketing, our passion, to a management team and ensures the directors’ active role, thus defining Latitude’s culture. Our speciality is in residential land sub-divisions, medium density developments and apartments. Stemming from a formidable network within the real estate industry, Latitude’s management team have worked on literally hundreds of developments in metropolitan Melbourne and regional Victoria. We understand the meaning of bespoke service, tailoring strategy to the strengths of each individual project. We appoint our best people to lead each campaign deploying our innate insights to maximise commercial outcomes on every project.