Pairr’s software and data solution is optimizing the $61B experiential marketing media channel by helping brands create data-driven live events for their target market consumer. Pairr is the first solution that allows brands to reduce event risk and cost via a pull-model of event production that ensures brands execute the right events for the right consumers. Since launching in September 2018, Pairr has helped some of the world's top brands break through the noise and connect with modern consumers.