A driving force in helping companies better understand and generate higher value from their existing customers through data derived from feedback of customers and non-customers. Our main goal is to bring about a change by helping organisations to bring about the best changes in the organisational strategy by merely using feedback mechanism, written or verbal. Knowing an individuals most critical experience will help prioritise where to focus resources. We have extensive experience in creating customer understanding frameworks as well as advising on how to best activate the outcomes that adds to the revenue pool within the organisation.