SpiritAnimal was launched in 2019 with one goal in mind: "To provide activewear with distinctive fashion and the utmost comfort for plus-sized women. We believe that every woman, regardless of her size, deserves to look and feel great on her wellness journey, and SpiritAnimal is here to help you through it with an oomph of style and comfort - all at once." We aim at bringing a change in how the world perceives plus-size bodies; providing them with the means and the right armour to work towards a healthier life.