BLA is a brand and marketing consultancy set up by three creative and commercial foodies, who've had the pleasure of working on some of the nation's most loved brands. Having been clients most of our working lives, we like to think that helps us know what you're looking for. Making things happen is what makes our world go round, with specialists across retail, hospitality, brand purpose & FMCG to our name. How we help our clients: understanding customers: Understanding your customer - their motivations, considerations, likes, loves - is the cornerstone of a successful marketing strategy and will empower you to speak their language. Embedding this throughout your business, and making sure it informs every decision you make is - honestly - like magic brand strategy: A clearly defined brand strategy will help you with everything from your design, to your business strategy, to getting new customers. Standing for something bigger than your product, makes sure you attract and speak to the right customers, in the right way, and, ultimately grows your business. the customer journey: Putting yourself in the customers' shoes should be simple, but is often hardest thing to do. Understanding how your customer experiences your brand along the journey to purchase (and afterwards!) will empower you to make every detail work as hard as possible. From writing strategy, to executing campaigns, we can help at each or every stage. the next big thing: The world of food is changing faster than ever. Our market reports are curated to inspire and challenge you, with trends and insights from our network around the globe. A cutting-edge angle will help you make your business' next step the most exciting yet. creating world class teams: With 50+ years of marketing experience between us, we can support your team with key industry trends, marketing capability, planning processes and the soft skills needed to perform to its full potential. Get in touch - we'd love to hear from you.