While the rate of change has been increasing at a faster and faster rate, Covid-19 has caused a massive “tsunami” disruption to most businesses around the world. Our business strategies and operations have become completely and unimaginably different from how things were at the start of 2020." This requires a reset, where we start on a clean sheet of paper and consider how we can ensure the future sustainability and growth of our businesses. neXt believes that this should be formulated based on the 5 Rs which include the following: • Rethink and reshape how we do business • Recover revenue • Respond to changed customer expectations • Reimagine how we communicate • Renewed partnership with the community and key stakeholders Achieving the above requires an openness to all possibilities, while keeping a sharpened focus on emerging trends and the rapid changes in the environment. The team at neXt are well positioned to achieve this, through their extensive networks and proactive approach to identifying new gaps in the market and developing business strategies which are backed by proactive reputation building initiatives as well as agile marketing plans.