Insurance plays a very big role in our American Economy yet most business know very little about it. The exemption are big corporations – they understand Insurance is not an expenditure it’s a Risk Management tool. What we would like to do is teach all business owners to stop considering their Business Insurance as a commodity but rather view it as a resource. Our challenge is to teach businesses that Insurance is not a discretionary spend. Because when times are tough and profits are getting squeezed and everyone is focused on cost people start to think of Insurance as some discretionary spend you don’t have to buy. Well our view is that it’s not. Because when times are tough that’s when you need Insurance the most. We have successfully guided our clients to choses tailor fit Insurance Tools to mitigate and offset their Risk Exposure. Our clients have come to understand the gaps and inaccuracies in their coverage – making educated decisions on how to cover them.