I’m an artist. It doesn’t matter if I’m art directing, design consulting, creating digital experiences, story telling, doing some intricate print design, or packaging, I’m still an artist at heart. Nothing makes me happier than becoming immersed in a clients brand and taking it to places they never thought it could go. In my 20+ years in this industry, I’ve really fallen in love with branding, type, color, strategy, and simplicity. These 5 things are always running around in my head while trying to make the world just a little more beautiful. Oh yeah, I also love to make merch & swag for everything.