17 Sport is a sports impact company operating at the intersection of sports, business, and purpose. We enable progressive organizations, properties, and athletes to bring their organizational purpose to life, internally and externally, through sports and drive positive financial, social, and environmental outcomes. Why? Humanity is demanding more. A new generation calls for more from governments and business, urging them to come together and build a more just and sustainable society. Consumers are educated, motivated, and savvy. They demand that leaders take meaningful action - and data shows they will reward those that do, and punish those that don’t.