IntelliCUP™ is a fully integrated smart, high speed, cashless, “perfect serve” system that significantly increases merchant profitability, enhances the customer experience and delivers unprecedented levels of data. By reducing the transaction and pour time to around 10 seconds, IntelliCup serves 5 to 20 times faster than current bar systems. By solving this age old problem, IntelliCup reduces the frustration customers experience in high footfall areas and create a unique engagement opportunity for vendors and venues.