Direct2EXchange provides strategic and technology performance marketing solutions. Our demand side and data management platform technology solutions facilitate real time bidding, audience buying and data analytics. We provide agencies with direct access to display, video, mobile and data inventory through major sources of real-time inventory, such as the Microsoft Advertising Exchange, the DoubleClick Ad Exchange, Admeld, PubMatic, and the Rubicon Project. We also work to leverage Canadian exchange inventory from Olive Network, Redux and Mediative. We facilitate the collection and analysis of first party data and our analysts work with agencies to determine the effectiveness of audience buying and identify valuable digital segments.