Marketing Mix Conferences are a vital source of latest best practice thinking and winning case studies and provide invaluable one to one networking opportunities. The events target professional marketers in SA and sub-Sahara Africa, and on occasion their corporate legal advisers. The four primary groupings are New Media, Shopper, Townships and Laws affecting marketers. Marketing Mix Conferences works closely with the Direct Marketing Association (DMA), the Digital Media and Marketing Association (DMMA), the Mobile Marketing Association (MMA SA) and the Marketing Association (MASA). Marketing Mix Conferences is a division of Systems Exhibitions Pty Ltd founded in 1978. The MD is Terry Murphy, former president of the Institute of Marketing Management, past Chairman of the Specialist Press Association, and former Director of POPI SA, and former GM of the Mobile Marketing Association SA