Innovando is a thriving Italian company that provides end to end industrial waste management services to SME and large enterprises. Established in 2014 to support tyre producers and importers with an innovative extended producers responsibility compliance solution and quickly grown to become the third Italian player with over 30.000 tons of end-of-life tyres under management collected from over 2000 collection points, across the country, Innovando has steadily integrated new services to become the one-stop all-round partner for waste management. Through its extensive network of selected collection and treatment service providers and its proprietary cloud-based platform that simplifies planning and management of waste operations and enact full waste traceability, Innovando supports industrial waste owners and producers with all their operational and regulatory obligations. INNOVANDO has three business verticals: 1) industrial waste management, 2) extended producers responsibility compliance services, 3) QHSE consulting. Increasingly more companies are relying on Innovando's expertise to devise their waste management strategies, to plan and coordinate waste handling and collection services, to fulfil document management and reporting obligations. As regulations tighten and become more complex, liability and reputational risks increase, and sustainability becomes an ever more compelling strategic driver, companies require an all round partner that can support them understanding, planning and implementing waste management as a key component of a sound sustainability strategy. Innovando has progressively evolved to deliver just this. Innovando is member of the Green Economy Observatory of the Bocconi University, member of Artis’ Sustainable Materials Group, member of the Italian Sustainable Foundation and member of the National Council of the Green Economy where it has an active role in a number of WGs related to circular economy policy innovation and management