Welcome to the Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Association International. HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. HSMAI-DFW is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue, optimization, marketing, and branding.