Simply put, the Crisis Ready Institute exists because the current status quo of crisis preparedness and crisis management just doesn’t cut it and we’re tired of watching it do a disservice to organizations, professionals and society. The world is currently going through a major shift and society is demanding more of today’s organizations—more equity, more diversity, more justice, more compassion, more transparency, more flexibility, more accountability, and more social impact. In order to effectively anticipate, manage and thrive amidst these changing times, today’s professionals and organizations require an elevated skillset. Attaining a true level of resilience requires more than a “crisis management plan” that sits stagnantly on a shelf (current status quo); it requires a Crisis Ready Culture (elevated status quo) that gives organizations a strategic and competitive advantage, no matter what challenges may strike. Now more than ever it is time to empower today’s professionals, helping them do right by the stakeholders and communities they serve and, in the process, strengthening their business’s resilience to thrive amidst challenge and adversity. We're a Public Benefit Corporation a mission to create a crisis ready, crisis-resilient world. We do this by helping consultants and small agencies: - Strengthen their expertise and credibility in the fields of crisis management and crisis communication; - Grow and scale their business; and - Expand their global network of support. Learn more by visiting CrisisReadyInstitute.com.