BE Mass Media specialises in sport & sustainability communications, PR, media relations, content planning, production & distribution focused on electromobility, innovation, technology, climate change, SDGs and ESG. BE Mass Media provides media relations, communications, PR, content production and distribution to FIA Formula E since 2017, Extreme E since 2019, and more recently working with E1 Series. Founded in 2007, the BE Mass team is lead by Diego Bustos, an award-winning international media personality with over 20 years of experience directing, producing, hosting and amplifying coverage of an array of TV shows and world events in the sports, sustainability, technology, news, entertainment and travel industries. PR, communications and media relations is one of our main pillars. Among other achievements, in 2017 FIA Formula E commissioned us to help grow the series’ brandname, fanbase and media attention in Latin America including Brazil, by designing and executing a model to be replicated in other regions of the world. We take pride in having contributed to position Latin America as the second most rapid and highest growth audience globally, only after China after Season 5 and developing a network of +340 earned media outlets across the region, plus US Hispanics, Spain and Portugal. Other work done over the years include partnering with Turner Sports Interactive, CNN International, CNN en Español, TNT, Rolex, The Augusta Masters, among others. At BE Mass Media we strongly believe that individual positive and sustainable actions are all the world needs to generate true global impact. Our team is composed of well-seasoned journalists, PR and media relations specialists, reporters, writers and producers with vast experience covering and amplifying world events.