Channxcel is a boutique consultancy firm specializing in the consumer electronics, travel retail and lifestyle sectors. Recognized for its expertise within the EMEA landscape, we provide value-added professional services that enable our clients to maximize opportunities, address critical challenges and transform their businesses resulting in a wide spread success. FOUNDER Samy Moustafa has over 20 years experience working in the consumer electronics, travel retail and value added retail sectors. Based in The Netherlands since the late 1990s, Samy has held senior leadership roles in world renowned organizations and successfully launched several brands in the EMEA region. Samy’s expertise includes managing the distribution, retail and specialized retail execution in over 29 EMEA markets; leading expansionary business growth into new and emerging EMEA markets; successfully launching new categories for world renowned brands; and managing branded businesses in a leadership capacity. CONSULTING We focus on gaining a thorough understanding of your existing business model or new venture. We work with you to identify the necessary measures, milestones and make recommendations on value-added services to ensure you achieve your deliverables. DEVELOPMENT For each client we develop a customized solution to meet their specific needs. This work scope includes a detailed task list, timelines and deliverables. Periodical reviews will be arranged to ensure we remain on track and meet all deadlines. PARTNERSHIP We strongly believe in a complete alignment of both parties’ interests. The success of your business is important to us. We are highly committed to each assignment and partner with you to exceed your expectations. Whether you are an overseas business planning to establish a presence in EMEA or a regional business with plans to expand internationally, Channxcel has extensive knowledge and experience in successfully operating in multiple markets.