The World Marketing Congress is the single largest rendezvous of best marketers behind some of the world’s most successful and sought after brands. Overview: A number of conferences and seminars lately have been wholly devoted to the great unknowns of futuristic marketing. In some the line between marketing science and science fiction was tantalizingly blurred. Which of the potential buzzy marketing trends of tomorrow actually have a chance to reshape your day-to-day work – and which will ultimately look ridiculous in hindsight? Some of the hottest trends and biggest current challenges in the marketing world think a fair bit about the future. They are: · Virtual Reality · Facial Coding · Actionable Data/ Improved Data Visualisation · Wearable Technology Marketing has evolved significantly from word-of-mouth activity into external buyer education. But what does the future hold? If a caveman can’t dream of marketing automation and email campaigns, do we dare dream about what a marketing landscape looks like in the future? Will robots generate content? Will machines learn so much about us, we eliminate human-to-human marketing?