Ametti's essence was inspired by its co-founders, Tessa and Jessie and their experiences while traveling for work, learning first-hand the challenges faced as women who were constantly on a plane. Ametti came from hearing women's struggles and their own challenge as a business traveler to find balance, practicality, fashion, and community while traveling. Ametti aims to become the obvious destination for women who travel for work. Today women represent 47% of business travelers, yet, no brand specifically targets their needs. Today, Ametti is a women's travel lifestyle brand impacting the way women travel for business and leisure. More than just products, Ametti is helping women travel better by providing them with the tools they need to feel their best while traveling for work.