Approximately 90 percent of data is defined as unstructured and growing at a fast rate. Analysing this textual, conversational data (e.g. social media, media, forums and blogs to name a few) and layering on behavioral expertise tells you what is happening, and more importantly, the specific trends and motivations behind it. Our clients produce, at a minimum, 5x more value from the same data. > Comparison of language is key. The differences matter. > Analyse language from any source. If it’s text, it can be analysed. > Language is a strategic data asset. We help you produce more value from the same data.