Prime Time Sport was founded in 2007 to inspire and help clients to maximize value around their professional sport practice and their sport related activities. Prime Time Sport develops selected strategic consultancy and business development projects with sports entities, sports rights holders, athletes and large corporations that leverage sport relationship to develop effective and unique marketing plans. The company offers customized and individual solutions to athletes, rights holders and large companies. The goal of the company is to maximize benefits working through all aspects of the business, from planning, developing a strategy and negotiating to the implementation of the action plan. The company operates in Barcelona and London and it's organized in four different business areas: Player Image Rights, Football, Strategic Consultancy and PR.