Corporate Vision A leader in delightful pawning experience. Corporate Mission We are the most preferred pawnshop where customers feel they are valued and provided the fastest turnaround quality service. CORPORATE STRATEGY • Build delightful customer experience in every branch and office • Build corporate brand identity. • Build a highly capable motivated organization CORPORATE CORE VALUES Acronym: GOLD GOD-FEARING Adherence to Christian principles and values •To honor God in all we do and conduct our business in a manner that is based on Godly principles. OUTSTANDING SERVICE -Teamwork (working as one in the achievement of Mission, Vision and Goals) -Integrity (consistency in words and actions, honesty) -Excellence (relentless pursuit of perfection, continual improvement) -Socially Responsible •To strive to always set high standards and maintain them in every aspect of our business. •To strive to do all things with quality and professionalism. LOYALTY -Faithfulness • To reliably work with employees, partners, suppliers and customers to achieve goals DYNAMISM -Management and Employee empowerment -Innovation •To be active with a sense of urgency, dedicated in developing and presenting effective solution.