ABOUT. Gold Apple is the LEADING CHAIN of perfume department stores in Russia. We are proud to say that our customers enjoy a unique ambience and the widest array of offerings. Our ambitious GOAL is to fully realize the potential of the beauty retail in Russia. MARKET PRESENCE. Gold Apple was founded in 1996 in the industrial heart of Russia - city of Yekaterinburg. Although we entered the key Russian cities the last one out of all other perfumery stores, we invariably turned into the MARKET LEADER in Yekaterinburg, Samara, Chelyabinsk, Kazan, and Novosibirsk. Now our team is working hard to conquer the hearts of demanding Moscow customers. Gold Apple do not seek to be the first, it always strives to become the one. OUR FORMAT. Gold Apple advances a new format of a perfumery store. Instead of opening dozens of small-sized stores in a city, it holds few large-scale supermarkets, where customers can find a wide range of products. NUMBERS. The Gold Apple chain is now presented with 9 stores, which together account for more than 60% of the MARKET SHARE in the LUXURY beauty brand sales (average among all cities of presence). 3000 cash receipts are daily generated per one store. The average area of a supermarket acсounts for 1500 m2. OUR APPROACH. Gold Apple is the only perfume retail chain in Russia where household goods are neighboring with cosmetics in a way that both are not arguing with each other: space "tells" where to go and where to find the necessary products. Each client zone for the most famous upscale brands is individually designed and equipped with auteur design furniture to maintain a very unique brand atmosphere and to enhance more intimate interaction with a customer. Moreover, a few steps away a customer can find all mass market and iconic brands. Eventually, we aim to become the #1 chain of perfume department stores in Russia by providing state-of-the-art customer experience.