Welcome to HSMAI South Florida, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing, and optimizing revenue. Fuel Sales Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates. Inspire Marketing Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates. Optimize Revenue Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.