UpLead + is a new start up company, based in San Diego CA. Lead Generation for LinkedIn. Makes prospects more aware of you and your company. UpLead + downloads as a browser extension. LinkedIn Profiles are viewed by your browser as if you were viewing the profiles manually. This is the start of the 'Look-Back' cycle. LinkedIn tells them you viewed their profile, Prospects become aware of you and start viewing your profile. They check out your site and connect / link with you.