Qbit is a customer intelligence platform that unravels consumers' cognitive decision making with brands. By capturing real-time experiences via audio or video, Qbit ensures 100% authenticity and verifiability. Qbit empowers brands to engage consumers anywhere (virtually, in-store, at home, etc.) and at any point along the customer journey. Qbit’s AI rapidly crunches open-ended data into crisp actionable insights based on both context and sentiment, empowering brands to get fast feedback to business questions and to reveal tomorrow’s cultural voltage. Ensuring data authenticity is now more important than ever because social media and online reviews are increasingly polluted with fake data and qualitative approaches remain painfully slow and costly.