The Branding Letters is a branding agency with the vocation of developing branding projects where strategy and creativity feed on each other throughout the brand management process. The Branding letters is in fact born from the conviction that creativity has value only if rooted in strategic substance; just as strategy has value only if it can inspire an aesthetic of language. The agency was founded in 2016 by Silvia Barbieri, chief strategy officer, and Chiara Pomati, chief creative officer. Both partners have more than 30 years of experience working in the advertising and creative field and count several collaborations with established Italian and international brands.