For over 120 years in Brazil, the Educational Group Bom Jesus has provided solid education rooted in Franciscan principles. It is known as one of the most traditional educational groups in the country and offers K-12, as well as higher education programs, in the states of Paraná, Santa Catarina, São Paulo, Rio de Janeiro and Rio Grande do Sul. The Group is comprised of eight brands: Colégio Bom Jesus, FAE Centro Universitário, Editora Bom Jesus, Teatro Bom Jesus, Lace – Language Center, Viva Esporte Academia, Gráfica Valor Brasil e Valor Brasil – promotional products. *Coined term in Portuguese which refers to the description and narrative about “love or loving feelings”