The beauty industry has been about remedying problems for too long. The Beauty Co. is a brand that believes in keeping your skin healthy through the use of natural ingredients and preventing skin issues from occurring in the first place. It is the embodiment of the beauty industry revolution, and with it, the evolution of the modern woman. The average urban woman is slowly progressing from one who believes solely in personal care to one who believes in pampering herself too. The Beauty Co. is an experience in self-love. The feeling of that well-deserved down time, that sweet-smelling pick me up and that boost of confidence that comes from feeling good.