Modern Grit is about redefining ambition. "Success" usually equates to financial success - our mission is to encourage the ambitious members of this world to view success more holistically. Our mission is to encourage entrepreneurs & career-driven individuals to put as much effort into their health & relationships as they do into their career. Modern Grit's core values apply to our company and our lives. These are not just words on a page, they are standards that we expect our company & customers to live by on a day by day, hour by hour, minute by minute basis. Having core values makes decision making easier, and it makes going to bed at night a pleasurable experience knowing that you did the right thing.