Virtuacast is an augmented reality platform that is used to create branded, sharable AR experiences. Virtuacast is most often used to create the illusion of life size holograms for virtual meet & greets with celebrity brand spokes people/influencers. Resulting videos and photos are shared via social channels. At the 2016 Summer Olympics in Rio, the NBA utilized Virtuacast to create virtual welcomes with NBA players, for tens of thousands of visitors to it's interactive experience, "NBA House" Other brands that have leveraged the Virtuacast platform, include: American Express, Mondelez, Reebok, U.S. Cellular, Jaguar, Chase, Tostitos, NY Knicks, NY Rangers and the LA Clippers.