Is your marketing even working? Marketing is a costly and ineffectual exercise if value cannot be articulated clearly, convincingly and with meaningful differentiation. This is why so many firms’ efforts fail and they either give up or put their faith in expensive brand awareness and “buy from me” activities. This creates a serious underlying problem. It makes it too hard for the buyer to buy from them because they fail to clearly articulate what it is they are actually selling, how they can buy it and what makes your firm a better choice than the rest. If you can’t work it out, then how is your client supposed to? That’s why they ask for a referral, we’ve made it too hard for them to choose for themselves. That’s the problem we help you solve – we help make you MARKETABLE rather than just take to market with what you have already got.