MilkyWay is an innovative company providing action sports lovers with the possibility to share experiences, buy products and be part of the product innovation. Customers and potential customers can communicate with other like-minded users within the company’s social mapping software (www.milkywaytribe.com) and can purchase products online through MilkWay’s e-commerce (www.milkywayshop.com) which is strongly supported by a community of highly committed riders.