The classic, New England style clothing brand has always been known for its quality products and affordable price points. Stemming from what started as an outerwear brand for children in 1980, Rugged Bear has become a full line of children’s apparel including: newborn, infant, toddler, children’s playwear, footwear, backpacks, accessories, pajamas, underwear and hosiery. Rugged Bear can contribute its past success to quintessential pieces that are durable enough to withstand children’s activities and comfortable enough to live in everyday. The Rugged Bear logo signifies quality, tradition and adventure. While our roots began in New England, we are growing and expanding… After all, there are more holes to dig, new trees to climb and secret hiding spots to be discovered.