The purpose of this organization shall be to: -Encourage interest in journalism through participation in student media. -Promote high standards for student media. -Encourage the recognition of journalism as an important course of study – particularly as it reflects the ability of students to use the mass media in their role as media consumers and citizens. -Encourage student media to accept responsibility as a vital means of communication in the school community. -Foster student interest in print, broadcast, and online journalism. -Encourage students to communicate accurately, concisely, ethically, aesthetically, and responsibly. -Encourage knowledge of and appreciation for the rights and responsibilities stated in the First Amendment to the United States Constitution and in Colorado state law. -Encourage students to exercise their legal rights and uphold their ethical responsibilities as student journalists. -Provide support for and encourage the professional growth of advisers.