Urban Apparel - a clothing brand- founded in 2011 by two college students, started as an online street-wear t-shirt store in Pakistan. The business soon expanded into a giant e-com- merce clothing store that catered for huge urban-clothing demand. Similarly, we have also filled many custom merchandise orders. In 2011, Pakistan lacked the technological advancements that the rest of the world was experiencing hence making online shopping a novel and unique concept. The business got its legal stand- ing in 2013 when it got registered as a Partner- ship in Islamabad. Urban Apparel is a pioneer online clothing store that sells products inspired by hot topics in Pakistan. The product range of the store includes; cotton hoodies, cotton sweatshirts, cotton varsity jackets, cotton zippers, pique polos, sports trousers, cotton tank tops, sports jackets, sports jerseys, alloy pendants, alloy bracelets, alloy keychains, single jersey masks, cotton socks, silicon and hard mobile cases, zinc cufflinks and alloy rings. The e-commerce store sells over 1000 products on one of the most creative websites in the country, using the most advanced and reliable WooCommerce technolo- gy. Alternatively, we are a trusted manufacturer for corporations that need custom merchandise for their employees and events. Urban Apparel’s production network glorified exponentially over the 10 years of business. We are proud to be one of those brands which have never compromised quality yet promising one of the most affordable prices. We were able to partner with several production partners after thorough research and analysis. These partners are in the major industri- al cities of Pakistan; Faisalabad, Sialkot, Lahore, Rawalpindi & Islamabad.