Our holistic approach to well-being and ultimate skin health is revolutionizing the beauty industry with potent all-natural clean ingredients that enhance, repair and maintain the bodies’ biggest organ: the SKIN. portia-ella's wide selection of Canadian brands is screened through a lucrative knowledge and performance-based selection process that ensures the best ethical beauty has to offer. Our mandate focuses on sustainable, ethical and fair-trade practices with a large selection of organic and vegan alternatives. Founded in 2014 by Quebec-born Julie Michaud, what once was a small e-commerce website coalesced with other like-minded Canadian entrepreneurs and turned portia-ella into a modern state-of-the-art national Ethical Beauty Boutique. We don't just strive for wellness, prosperity, and beauty externally; we look for it in all forms of life and in all ways possible. Supporting Canadian businesses, engaging with our community, and working together to clean up our daily routine and environment one product at a time. portia-ella delivers unparalleled service and access to a cleaner approach to beauty. We offer Canada's only professional Ethical Makeup Artistry Certification, work with professional makeup artists and distribute to spas and salons and other like-minded retailers. portia-ella is our commitment to a better world.