We are living in a time when medical facilities are cutting costs and asking their staff to do more with less in order to stay competitive. The Affordable Care Act is giving those who haven’t been able to afford healthcare coverage in the past, an opportunity to be more proactive in their healthcare choices. Better medicine and wider availability is helping the U.S. population live longer. One segment of our population, in particular, those age 65 and older, will double in size to nearly 92 million between 2012 and 2060. This segment will be seeking more preventative testing—endoscopy procedures including colonoscopies. EndoPro Magazine is an award winning professional publication produced eight-times a year specifically for gastrointestinal nurses and technicians who work in hospital endoscopy departments and freestanding endoscopy centers throughout the United States and abroad. EndoPro Magazine is the only trade publication reaching this target audience with an independent and objective voice, providing these nurses and technicians with the information they need to be more proficient on a daily basis. EndoPro Magazine delivers: • coverage of U.S. and international news • exclusive in-depth features on emerging issues relevant to the practice of gastroenterology • updates on new products, research and recent FDA approvals • specialty columns with commentary by recognized experts in the field, including columns on infection prevention, endoscopy around the world, dedicated endoscopy tech issues, personal development, endoscopic imaging, ERCP, EUS, pediatric gastroenterology, translational research, medical statistics and legal issues • opinion pieces, guest editorials and letters to the editor EndoPro Magazine is published by a team with 60 years of publishing experience, most recently with EndoNurse, will continue to offer educational based information to endoscopy professionals keeping them current in this fast paced industry.