For decades, broadcasters and advertisers have faced perpetual challenges in targeting and rewarding viewers as a means for marketing measurement. Winmore, Inc. has developed a game-changing technology called “myCode” which passively and automatically connects advertisers and consumers on any media platform. myCode is a direct marketing tool designed to provide consumers with engaging content, information, promotions, contests & discounts on the products they “want” in real-time while they’re experiencing the advertisement/promo for the same product. myCode introduces a new channel through which any marketer can engage with its target audience. myCode is unlike any other existing technology on the market, combines & surpasses the best current technical and commercial capabilities of sound matching, location-based, scanning and set top box (STB) technologies. myCode is truly autonomous and secure, with unlimited potential for personalization.