Sometimes, it doesn’t seem as if advertising for real estate agents has gotten any more advanced than planting a FOR SALE sign in the front yard. Few newspapers still have a real estate section worth reading, and even those that do don’t have the space necessary to give readers a good idea of what the house looks like. Some local cable access stations have real estate shows, but what are the odds that someone is going to consider buying a house based on a brief clip? People who are looking for a house understand it’s a long process, one that requires time, devotion, and research. As a result, potential buyers will be a captive audience for real estate email marketing efforts because they’ll view every email as the one that could feature the house of their dreams.