Brand Introduction： The brand was founded in 2012, known for its strong aesthetics of mixing various materials and different constructional structures in shape, emphasizing the toughness and spiritual freedom in women. Instead of emphasizing on feminine and tenuous features, the brand’s design aesthetics focus more on women’s diligence, self-consciousness and independence. As a combination of modern art and business, the brand generates several lines of various collections to suit the demanding market. Chew Chew by CINDYSOONG, the younger and more dynamic line that Cindy would describe as “The sweet bad girl rooted in every female’s soul”, was founded in 2014, along with the menswear collection SOONG Homme and the comparatively high end line CINDYSOONG couture. As a well-rounded brand, CINDYSOONG team is trying to establish its kingdom in fashion industry in China.