Specialization is key, in an ever-changing industry. It's important to know your audience beyond simple metrics and data. While demographics are key when positioning a product in the marketplace, psychographics serve as a foundation in reaching, understanding and connecting with your audience. It's the combination of these tactics that allow one to market a product in a way that could truly resonate with people. At Arcade PR, we are gamers first. From retro to virtual reality, or consoles to mobile, we pride ourselves in knowing and participating in gaming culture by simply jumping head first into the experience. Arcade PR builds mutually beneficial relationships between brands and its consumers by understanding what the consumer wants and aligning it with what the brand has to offer.