&EQUITY is considered to be one of the best empirical brand consultancies. &EQUITY was founded in 1995 as Germany's first Planning Agency. Since then it has been regarded as the blueprint for consultancies focussing on commu-nication strategy. &EQUITY is independent and impartial, only committed to one authority: The consumer's outlook on the world and on brands. &EQUITY believes in the power of brands and emotions. &EQUITY's core competence is the development of positioning concepts and strategic communication scenarios for brands and companies. &EQUITY accomplishes this by relying on empirical analyses of the emotional benefit and the social significance of a brand. &EQUITY means added value for brands and brand managers. &EQUITY has worked for clients from a large variety of business sectors. Ranging from reinsurance companies to luxury goods brands, from detergents to consumer electronics. From media brands to product brands to corporate brands.