Since its founding in 2007, Sansan has been focused on providing alternative and original contact management solutions using business cards as building blocks. With its eponymous B2B product, and later with its B2C equivalent, Eight, Sansan has been leading the way in cloud-based contact management in Japan. With a user base doubling in number each year, Sansan now has over 7000 corporate customers, including the Japanese government. Based in Tokyo, Sansan also has a subsidiary, Sansan Global PTE. Ltd., in Singapore.