What do we want to achieve with the Lonville Watch Company and the 140+ year old Lonville brand? Simply put, we want to fulfill our ambition to allow watch enthusiasts access to really special watches. Watches that we are personally very proud of and that can stand-out in today's crowded watch marketplace through three core factors: 1) Exclusivity: small series and even unique pieces, just like in the old days, to ensure each Lonville remains something special and unique. A conversation watch; a watch to be proud of 2) Elegance: we believe watches must have an inherent understated elegance and style 3) Specialty: a watch created with a special movement, precious or even vintage materials gives its wearer a real sense of occasion and appreciation each and every time when he or she looks at it. Isn't that a great feeling? Classic cars is another passion and to bring old and new Lonville friends together we organise The Lonville Classic, a three day classic car regularity race running in Switzerland and Italy. Gentlemen, start your engines. www.lonville.com @lonville #lonville