In 1998 housebrand revolutionized Calgary's residential market with a one-stop-shop that vertically integrates an architectural practice with construction, real estate brokerage services, interior design, and furniture retailing. This unique model makes it easier and more affordable to work with a professional architect to build a new home in an older neighborhood. Sixteen years and some 250 projects later housebrand is once again revolutionizing Calgary's residential market with the introduction of FAB house.