Launched in Jan 2021 by a team of pioneers in IP licensing, ARTiSTORY is a specialist focusing on the art and cultural IP licensing with unique capabilities of transforming Artefacts to Merchandise, storytelling via digital content, and empowered by teams in London, Barcelona, Boston, Shanghai, Beijing and Singapore. Equipped with our unique “Artefacts to Merchandise” and storytelling capabilities, ARTiSTORY partners with world’s top museums and cultural organisations to develop licensing programmes with global retailers and international consumer brands, expanding the engagement with a global audience. Our vision is to extend the reach for our cultural partners to engage a much wider global audience via a comprehensive licensing program that consists of B2B licensing, online retail, hybrid / digital exhibitions and immersive experiences, and each supported by narratives that resonate with our targeted audience. Supported by Sinofaith IP Investment Company (SIPIC), an entity that embarks on a unique “IP+Investment” business mode, ARTiSTORY is determined to build a genuinely global powerhouse and eco-system of art, cultural and science related IP.