More than 40 years of reliable service Starting with only five cars back in 1966 we have built the largest car rental company in Iceland. Our plan has never been to be the biggest - we just work really hard to be the best. Reliable and personal customer service, flexible agent network and a broad fleet of well maintained vehicles are all cornerstones in our operations. Thanks to our staff, an outstanding team of motivated car rental experts that work together like one big family. Renting one way is easy with 14 rental locations to choose from around Iceland. Our biggest rental stations are in central Reykjavik and at the International Airport in Keflavik. It is convenient to book online here on our website and pick up your rental car at any of our locations or we can pick-you-up from your hotel / guesthouse free of charge within city limits.