UNFOLDR connects retailers and brands by creating digital retail solutions that benefit both parties and the consumer. Focussing on digital shelf, retail media and data & insights to create digital retail excellence. Unfoldr is part of Newcraft Group. This is what we: FOR RETAILERS Retailers have a huge opportunity to monetize their platform, channels and data, while helping brands to achieve their sales and marketing goals. That’s where UNFOLDR comes in. We develop, run, and change monetization programs, setting the stage for fruitful collaborations between retailers and brands. FOR BRANDS In order to influence performance on retail platforms, we believe brands need to focus on four pillars; their digital shelf at retailers, retail media performance, retail data & insights and creative concepts between brands and retailers. At UNFOLDR we help brands to accelerate within these four pillars to achieve digital retail excellence.